Olfactive Branding with Tracy Pepe
Oben Flats in Leslieville it situated on Queen Street East in an area known for its trenty shops, dining scene, elaborate brunches, and a tight-knit community. With our new community in mind, perfumer Tracy Pepe has hand crafted a signature scent specifically for residents.
This custom scent design is complex yet defined and the curating process required many variations with a design schedule of ten months. Pepe’s apothecary style blending infused naturals with aroma compounds to create the unique sensorial experience.
Oben Flats accord begins with a whimsical blend of Ultra Marine Blue, a signature found in the Whiff Collection. Fragrant notes of bergamont and mandarin mix with salt, mimosa, and water lily. The accord is selectively infused with seaweed and bleach wood. The signature of the fragrance is found in the lavendar imported from Provence, France. Leather notes play together creating a unique vibration, soft, welcoming that suggests, “stay awhile, this is living.”
True to apothecary blending, a twist of mandarin and lime essential oils are added creating an intoxicating aroma that is light, yet pleasant.
Oben Flats president Julian Battiston calls the scent, “one of the most important details we’ve incorporated into our brand. Not only does it mark the feeling that you’ve ‘arrived,’ but it denotes the aire of what Oben Flats living is all about.”
The fragrance installation is scheduled to be completed by the end of August at 1075 Queen Street East.